Council on Tall Buildings and Urban Habitat
Council on Tall Buildings and Urban Habitat
  • William Murray

About William Murray

William Murray is an owner and Group Director of Strategy at real estate branding agency Wordsearch. William has spent 20 years working in the world of real estate communications and has worked on, branded and marketed some of the world’s most groundbreaking tall buildings and significant urban developments including ICC, Hong Kong; Taipei 101, Taipei; CTF, Guangzhou; The Leadenhall Building, London; Central Park Tower, New York City; One Manhattan Square, New York City; Hudson Yards, New York City; and Pacific Gate, San Diego.

He was responsible for the marketing and communications output for The Shard in London, the development of the communications strategy and brand for One World Trade Center in New York, and has been in charge of the development of the branding, placemaking strategy and communication materials for London’s Battersea Power Station since 2009.

Presently, William is…


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About William Murray

William Murray is an owner and Group Director of Strategy at real estate branding agency Wordsearch. William has spent 20 years working in the world of real estate communications and has worked on, branded and marketed some of the world’s most groundbreaking tall buildings and significant urban developments including ICC, Hong Kong; Taipei 101, Taipei; CTF, Guangzhou; The Leadenhall Building, London; Central Park Tower, New York City; One Manhattan Square, New York City; Hudson Yards, New York City; and Pacific Gate, San Diego.

He was responsible for the marketing and communications output for The Shard in London, the development of the communications strategy and brand for One World Trade Center in New York, and has been in charge of the development of the branding, placemaking strategy and communication materials for London’s Battersea Power Station since 2009.

Presently, William is partner in charge of Wordsearch’s Placemaking and Branding work for The San Francisco Shipyard and Candlestick Point, which represent the largest single urban regeneration scheme on the US West Coast, and for Related Midwest’s 70 Acre Clark and Roosevelt project in Chicago. In addition, he is chief branding consultant for Central Park Tower on 57th Street, which at 1,500ft will be the tallest residential building in the world upon completion.

As well as having a complex understanding of the vision, the brand, the customer and the critical elements of a project’s success factors, William’s expertise lies in providing strategic and tactical marketing and branding advice, and directing and creating campaigns and tools to assist those strategic aims.

CTBUH Involvement

  • Past Roles:
  • Advisory Group (2016 – 2018)
  • Annual Conference, Presenter (Shanghai 2012; China 2016; Middle East 2018)
  • Annual Conference, Steering Committee (London 2013)

Events/Initiatives Involving William Murray

Canada Event Considers “The Story of Marketing Tall Buildings”

Canada Event Considers “The Story of Marketing Tall Buildings”

20 Jun 2017, Event Report – Building up momentum for the CTBUH 2017 Conference in Australia, the CTBUH Canada…

CTBUH 2016 Shenzhen, Guangzhou, Hong Kong Conference

16-21 Oct 2016, Conference – There is perhaps nowhere on the planet that demonstrates the impact of…

London Conference Steering Committee Meeting

London Conference Steering Committee Meeting

20 Mar 2013, Event Report – The Steering Committee for the 2013 CTBUH London Conference convened to discuss and…

Events/Initiatives Involving William Murray

Canada Event Considers “The Story of Marketing Tall Buildings”
20 Jun 2017, Toronto – Event Report
Building up momentum for the CTBUH 2017 Conference in Australia, the CTBUH Canada Chapter held its most recent event at the University of Toronto Faculty Club.
CTBUH 2016 Shenzhen, Guangzhou, Hong Kong Conference
16-21 Oct 2016 – Conference
There is perhaps nowhere on the planet that demonstrates the impact of urbanization as markedly as the cities of China’s Pearl River Delta.
London Conference Steering Committee Meeting
20 Mar 2013, London – Event Report
The Steering Committee for the 2013 CTBUH London Conference convened to discuss and confirm the final details of the Conference including the speakers, sponsorship, and tours.

See all initiatives involving William Murray

William Murray Related Resources

The End of Real Estate Development as We Know It?

21 Oct 2018 – CTBUH 2018 Middle East Conference
William Murray, Wordsearch

From San Diego to Guangzhou: The Story of Marketing Tall Buildings

19 Oct 2016 – CTBUH 2016 China Conference
William Murray, Wordsearch

CTBUH 2016 China Conference - Plenary 5: Beyond Guangzhou: Other Settings Q&A

19 Oct 2016 – CTBUH 2016 China Conference
Vince Pirrello, Woods Bagot; Chris Wilkinson, Wilkinson Eyre; William Murray, Wordsearch; David Tickle, HASSELL

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Polycentric Cities: The Future of Vertical Urbanism

Oct 2018 – CTBUH Journal 2018 Issue IV
CTBUH 2018 Conference Speakers

Selling Tall: The Branding and Marketing of Tall Buildings

Sep 2012 – CTBUH 2012 9th World Congress, Shanghai
William Murray, Wordsearch

William Murray Related Videos

The End of Real Estate Development as We Know It?
21 Oct 2018 – Presentation at CTBUH 2018 Middle East Conference; William Murray, Wordsearch
The world is changing rapidly, and with it our expectations of how places function, of whom they are for and why we spend time in them. Our working practices have changed, and with it our expectations of when and where we work. More of us are living…
From San Diego to Guangzhou: The Story of Marketing Tall Buildings
19 Oct 2016 – Presentation at CTBUH 2016 China Conference; William Murray, Wordsearch
One of the keys to attracting buyers and tenants for a contemporary tall building is a succinct marketing strategy and a robust understanding of how to brand real estate and architecture through print and digital media. With the advent of new tools,…
CTBUH 2016 China Conference - Plenary 5: Beyond Guangzhou: Other Settings Q&A
19 Oct 2016 – Presentation at CTBUH 2016 China Conference; Vince Pirrello, Woods Bagot; Chris Wilkinson, Wilkinson Eyre; William Murray, Wordsearch; David Tickle, HASSELL
Wendsday, October 19, 2016. Guangzhou, China. Vince Pirrello of Woods Bagot; Chris Wilkinson of Wilkinson Eyre; William Murray of Wordsearch and David Tickle of HASSELL, answer questions at the end of 2016 China Conference Plenary 5: Beyond…
What are the Major Factors Influencing Tenant Choice Right Now?
Jun 2013 – Monthly Video Series; William Murray, Wordsearch; Robert Pratt, Tishman Speyer; Eugene Seah, Langdon & Seah Singapore Pte; Steve Watts, AECOM
Industry leaders answering this question include: William Murray, Wordsearch; Robert Pratt, Tishman Speyer; Eugene Seah, Langdon & Seah Singapore Pte; and Steve Watts, AECOM.
Track 9: Economics & Marketing Q & A
19 Sep 2012 – Presentation at CTBUH 2012 9th World Congress, Shanghai; Panel Questions & Answers
Track 9 Panel consisting of: Steve Watts, AECOM; Judit Kimpian, Aedas; Nigel Smith, CBRE HK; & William Murray, Wordsearch took questions from delegates.
Selling Tall: The Branding and Marketing of Tall Buildings
19 Sep 2012 – Presentation at CTBUH 2012 9th World Congress, Shanghai; William Murray Wordsearch
Tall buildings are important brands – creating both value and recognition for the cities and countries that create them. We have a duty to ensure that the messaging, marketing and communications match the importance, complexity, professionalism, hard…
Interview: Marketing of Tall Buildings
19 Sep 2012 – 2012 Shanghai Congress Interviews; William Murray, Wordsearch
William Murray of Wordsearch is interviewed by Jeff Herzer during the 2012 CTBUH Shanghai Congress at the Jin Mao, Shanghai. William discusses the marketing of tall buildings and the importance of skyscrapers to the cities they inhabit. He also…

William Murray Related Papers/Research

Polycentric Cities: The Future of Vertical Urbanism
Oct 2018 – CTBUH Journal 2018 Issue IV; CTBUH 2018 Conference Speakers
As we approach the new normality of cities housing 10 million or more inhabitants, those best positioned for the future are evolving along polycentric, multi-nodal lines, with several central business districts, ideally all offering something…
Selling Tall: The Branding and Marketing of Tall Buildings
Sep 2012 – CTBUH 2012 9th World Congress, Shanghai; William Murray, Wordsearch
Tall buildings are important brands – creating both value and recognition for the cities and countries that create them. The consequent pressures and responsibilities are discussed including a set of suggested rules relating to the successful…