Council on Tall Buildings and Urban Habitat
Council on Tall Buildings and Urban Habitat

About Matt Larson

Matt Larson is the chief marketing officer at Chicago-based architecture firm Goettsch Partners (GP). With more than 20 years of experience in business development, marketing and public relations for national and international architectural design firms, he leads the strategic business development and marketing operations of the firm globally. He focuses on expanding the firm’s core markets in commercial office, hospitality, residential and mixed-use developments, as well as select institutional and renovation/repositioning assignments.

Prior to GP, Larson served as vice president of business development at John Portman & Associates in Atlanta. He previously served as associate vice president and business development manager at RTKL in Chicago and as marketing manager at ZGF in Portland, Oregon. Larson started his career at venerable Chicago architecture firm Holabird & Root.

Larson…


Read full bio

About Matt Larson

Matt Larson is the chief marketing officer at Chicago-based architecture firm Goettsch Partners (GP). With more than 20 years of experience in business development, marketing and public relations for national and international architectural design firms, he leads the strategic business development and marketing operations of the firm globally. He focuses on expanding the firm’s core markets in commercial office, hospitality, residential and mixed-use developments, as well as select institutional and renovation/repositioning assignments.

Prior to GP, Larson served as vice president of business development at John Portman & Associates in Atlanta. He previously served as associate vice president and business development manager at RTKL in Chicago and as marketing manager at ZGF in Portland, Oregon. Larson started his career at venerable Chicago architecture firm Holabird & Root.

Larson holds a Bachelor of Arts degree in architectural studies from Bowdoin College in Brunswick, Maine. He is a member of the American Institute of Architects (AIA), the Urban Land Institute (ULI), and the Society for Marketing Professional Services (SMPS).

CTBUH Involvement

  • Chapter Board Member, Advisory (2018 – Present)

Events/Initiatives Involving Matt Larson

10th World Congress Inaugural Steering Committee Meeting

10th World Congress Inaugural Steering Committee Meeting

27 Nov 2018, Event Report – Plans for the 2019 CTBUH 10th World Congress are now well underway, beginning with…

Events/Initiatives Involving Matt Larson

10th World Congress Inaugural Steering Committee Meeting
27 Nov 2018, Chicago – Event Report
Plans for the 2019 CTBUH 10th World Congress are now well underway, beginning with an initial meeting of the Steering Committee at the Chicago Architecture Center.